Open to new opportunities
Open to new opportunities
Hi, I'm
Israa
UX Designer & Researcher - I create inclusive, intuitive experiences that connect strategy, design, and research.
Vancouver, Canada
Open to new opportunities
Hi, I'm
Israa
UX Designer & Researcher - I create inclusive, intuitive experiences that connect strategy, design, and research.
Vancouver, Canada
Projects
Projects
Projects
My Services
My Services
My Services
Product & Interface Design
Product & Interface Design
Product & Interface Design
User Research & Strategy
User Research & Strategy
User Research & Strategy
Graphic Design
Graphic Design
Graphic Design
Design Education & Workshops
Design Education & Workshops
Design Education & Workshops
My Research Methods
My Research Methods
My Research Methods
Here are some of the methods I use to turn questions into insights, though my approach always depends on the project.
Qualitative Research
Qualitative Research
User Interviews
Diary Studies
Usability Testing
User Interviews
Diary Studies
Usability Testing
Mixed Methods
Mixed
Methods
Mixed Methods
User Interviews
Field Research
Content Testing
User Interviews
Field Research
Content Testing
Strategic Research
Strategic Research
Journey Mapping
Card Sorting
Competitive Analysis
Journey Mapping
Card Sorting
Competitive Analysis
Featured Experience
Featured Experience
Featured Experience
2023 – Present
UX Instructor at Cornerstone College
Mentored student teams on live client projects, led workshops on accessibility and UX research, and helped shape an industry-aligned curriculum. Invited back after outstanding feedback.
2023 – Present
UX Instructor at Cornerstone College
Mentored student teams on live client projects, led workshops on accessibility and UX research, and helped shape an industry-aligned curriculum. Invited back after outstanding feedback.
2023 – Present
UX Instructor at Cornerstone College
Mentored student teams on live client projects, led workshops on accessibility and UX research, and helped shape an industry-aligned curriculum. Invited back after outstanding feedback.
2022–2023
Product Designer at Letus
Drove UX strategy for payment flows, cutting late payments by 20%. Scaled design systems across B2B tools and partnered with stakeholders to align product decisions with user needs.
2022–2023
Product Designer at Letus
Drove UX strategy for payment flows, cutting late payments by 20%. Scaled design systems across B2B tools and partnered with stakeholders to align product decisions with user needs.
2022–2023
Product Designer at Letus
Drove UX strategy for payment flows, cutting late payments by 20%. Scaled design systems across B2B tools and partnered with stakeholders to align product decisions with user needs.
2021 – 2022
UX/UI Designer at Blue Umbrella Limited
Redesigned key workflows for a compliance platform serving 10,000+ users. Led usability audits and accessibility reviews that directly improved adoption and platform trust.
2021 – 2022
UX/UI Designer at Blue Umbrella Limited
Redesigned key workflows for a compliance platform serving 10,000+ users. Led usability audits and accessibility reviews that directly improved adoption and platform trust.
2021 – 2022
UX/UI Designer at Blue Umbrella Limited
Redesigned key workflows for a compliance platform serving 10,000+ users. Led usability audits and accessibility reviews that directly improved adoption and platform trust.
2019 – 2021
Masters of Digital Media (SFU)
Worked with clients like Samsung and UBC to design digital experiences. Focused on collaboration, research, and strategy.
2019 – 2021
Masters of Digital Media (SFU)
Worked with clients like Samsung and UBC to design digital experiences. Focused on collaboration, research, and strategy.
2019 – 2021
Masters of Digital Media (SFU)
Worked with clients like Samsung and UBC to design digital experiences. Focused on collaboration, research, and strategy.
More About Me
More About Me
More About Me
I’m a UX researcher and designer. I’ve worked across mobile apps, SaaS platforms, and websites for agencies, startups, and freelance clients.
These days, I focus more on research, usability testing, discovery, and figuring out what actually works. But with a design background, I know how to turn insights into decisions that make sense. I also teach UX and mentor designers getting into the field.
Outside of work, I’m usually convincing myself matcha is self-care, watching thrillers, or playing cozy games on my Switch. If you're working on something interesting and need research support, reach out.
FAQ
FAQ
FAQ
What types of projects do you take on?
What types of projects do you take on?
What types of projects do you take on?
How do I start a project with you?
How do I start a project with you?
How do I start a project with you?
Are you open to freelance or full-time opportunities?
Are you open to freelance or full-time opportunities?
Are you open to freelance or full-time opportunities?
Can you work within my budget?
Can you work within my budget?
Can you work within my budget?
Open to new opportunities
Open to new opportunities
Hi, I'm
Israa
UX Designer & Researcher - I create inclusive, intuitive experiences that connect strategy, design, and research.
Vancouver, Canada
