View Project

Context

A redesign of TalkShopLive’s Product Details Page aimed at improving engagement, urgency, and buyer confidence by integrating video and interactive features.

Date

December 3, 2024

Role

UX Researcher and Designer

Client

Talkshoplive

Tools

Illustrator

Goal

Identify friction points in the buying journey and design solutions to increase user confidence and ease.

Approach

- Ran remote usability testing sessions - Mapped behavior from video view to checkout - Identified drop-off moments during livestream interaction

Lighting Strike Logo
Lighting Strike Logo
Lighting Strike Logo
Lighting Strike Logo

Design Outcomes

The redesign proposed solutions aimed at creating a more engaging and conversion-friendly PDP. I focused on mobile optimization, integrating live video, adding urgency features (like countdown timers and stock alerts), introducing interactive 360° views, and exploring AR visualization. The design also prioritized AI-driven recommendations to enhance product discovery and personalization, addressing key friction points in the buyer journey.

Findings

- Viewers hesitated at checkout due to unclear purchase confirmation - Trust varied based on design cues and seller ratings

Design Outcomes

The redesign proposed solutions aimed at creating a more engaging and conversion-friendly PDP. I focused on mobile optimization, integrating live video, adding urgency features (like countdown timers and stock alerts), introducing interactive 360° views, and exploring AR visualization. The design also prioritized AI-driven recommendations to enhance product discovery and personalization, addressing key friction points in the buyer journey.

Findings

- Viewers hesitated at checkout due to unclear purchase confirmation - Trust varied based on design cues and seller ratings

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